18 Giu Luxury Living Group goes digital
New collections are presented in an exclusive online platform
Luxury Living Group presents new products of some of its most exclusive brands through hi-end solutions to support partners and retail
A strategy already planned for some time, but which also responds to cancellation of the Salone del Mobile to 2021, which has forced the main international players in the design sector to evolve their communication and commercial tools.
Available today for a selected list of partners, the contents will also subsequently be available to the end customer.Three exclusive collections – FENDI Casa, Bentley Home and Trussardi Casa – which in this new format present over 50 new products and a multitude of content created in perfect harmony with the DNA of each brand. The reference to the world of fashion, to the intense charm and glamour of the Roman Maison accompany the references to nature and color in the new FENDI Casa 2020 collection.Timeless luxury and the use of exclusive materials such as briar root and precious materials are instead some of the elements that distinguish the Bentley Home 2020 line, an icon of an elegant and refined lifestyle. Lastly, targeting a younger, ambitious and dynamic crowd, who enjoy their home interiors, are the proposals of the 2020 collection by Trussardi Casa, which re-launches and re-interprets the traditional codes of the Milanese brand.
A path of discovery and delightfulness is introduced by a personal message from the Management. The online tools are guided by the stories of Luxury Living Group Art Directors which leads users to immerse themselves in photorealistic settings, 360° tour of rooms, in-depth video on the codes that characterize each brand and how they are translated into the home line, technical drawings and commercial tools.The platform allows you to experience first-hand the new collections and to perceive the inspirations that have given life to the individual collections, discovering the products inserted in their ideal settings capable of enhancing aesthetics and functionality or viewing details and materials.
An ambitious project destined to evolve over time, which reaffirms Luxury Living Group’s dedication toward its partners through an extraordinary digital experience that marks a turning point in the Group’s commercial and communication proposal.