29 Jul Luxury Living Group revamps its image in the very heart of Europe
The re-opening of the Paris showroom in Avenue George V, in the Triangle d’Or and just a few steps away from the Champs Elysées – Avenue Montaigne, is scheduled for November after the architectural work to restore the entire post-Haussmann building, ready to accommodate – along with the Luxury Living Group brands – the headquarters of an important luxury brand.
The façades along the entire building have been meticulously revamped to restore the original architectural harmony, while refurbishment of the interiors has succeeded in combining the old stone with modern materials such as glass and steel to create bright, fluid volumes.
The new showroom will be characterised by the highest standards in terms of image and sustainability, to offer Luxury Living Group clients a luxury customer experience in the true sense, consistent with the lifestyle standards required by all the furniture brands manufactured and distributed by the Group (Fendi Casa, Bentley Home, Trussardi Casa, Baccarat La Maison, Ritz Paris Home Collection, Bugatti Home, etc.)
The well-appointed and at the same time extensive, airy spaces will display the various areas of the home, according to each Brand’s philosophy, from living rooms and bedrooms to dining rooms and studies.
In London too, Luxury Living Group has set its sights on refurbishment, in line with its global strategy to focus more on the retail and distribution sector with the aim of optimising the user experience and the image of each of the eight Brands currently presented by the Group, each of which has its own peculiarities.
Luxury Living Group will be moving from Brompton Road – where space is too limited to enable the stylistic codes of each maison to be communicated effectively – to premises with a larger floor area, which are currently being finalised.
The Group’s retail operations will however continue to collaborate with its London-based contract division by optimising the prestigious premises in Babmaes Street.
The objective is to further strengthen the Group’s presence in a market with great potential, characterised by continued growth.
This is a strategic step for Luxury Living Group, which already has a worldwide capillary distribution network in areas of greatest visibility and prestige, through directly managed stores and consolidated partners.