19 Mar New Luxury Living Group corporate campaign
March 2019 – Indomitable, launched into the future. He is a thoroughbred horse – symbol of passion, history and elegance – the protagonist of the new Luxury Living Group corporate campaign.
The new brand identity emphasizes the evolution of the Italian company, born in the 1960s from the vision of the founder Alberto Vignatelli, through the Luxury Leader headline. Growing rapidly to become, thanks to partnerships with some of the most important international brands, a leader in the global luxury lifestyle market, the Group is today led by Raffaella Vignatelli, Olga Vignatelli and Daniele Vignatelli.
An expressive link – Luxury Leader – that puts the Group’s collections in an emotional vibration with the main objective of increasing brand awareness. Launched in a timeless landscape, the horse releases its powerful musculature, synonymous with a DNA that, like that of the Luxury Living Group, has been handed down, perfected for generations.
A demonstration of creative strength in which luxury, design and dream come together in the only certainty of the destination: the future.
The new campaign is in rotation on the main international furnishing, design and lifestyle magazines.