17 Sep LUXURY LIVING GROUP REFURBISHES PARIS STORE
LUXURY LIVING GROUP REFURBISHES PARIS STORE
BEFORE TOUCHING DOWN IN INTERNATIONAL LUXURY CAPITALS
The Italian company’s retail expansion plan takes off from Paris
Paris, September 2021 – Luxury Living Group, a company in the Lifestyle Design Group, a division of the American company Haworth, is consolidating its retail expansion strategy through a highly structured project that starts with refurbishing the Paris store.
Using the FENDI, Bentley Motors, Trussardi and Versace brands and new important collaborations to be launched on the market in the coming months, this historic Italian company specialised in the luxury furniture sector is introducing a global plan that includes opening a series of flagship stores in major international cities.
Situated in Avenue George V, the Luxury Living store is an 830 square metre space arranged on three levels with nine display windows opening onto the street. Inside, three of the most prominent brands manufactured and distributed by the company are on display: FENDI Casa, which proposes an elegant, cosmopolitan lifestyle inspired by the codes of the Roman Maison; Trussardi Casa, which reflects Milan’s metropolitan dynamism; and Bentley Home, which translates the precious materials and iconic forms of Bentley Motors into a new language intended for home use. The store interiors and collections will be unveiled during Paris Design Week, to be staged from 9 to 18 September in conjunction with Maison&Objet.
The re-opening of the Paris store represents the beginning of a new era for Luxury Living Group and the openings to follow were decided on the basis of an analysis of the positive trends recorded by the Home sector over the last year.